Customer-Centric Growth Marketing
A Customer-Centric Approach to Demand Generation
It takes more than ‘random acts’ of marketing to build a brand you can be proud of.
B2B service-based businesses thrive on relationships. Traditional approaches to direct response marketing and sales can certainly generate leads. But are those leads turning into long-lasting relationships?
Our approach starts with generating fresh insights into your business and your customers’ journey. Then, we develop a system to put your limited resources to work smartly, using the best mix of offer, message, media and technology. We also prioritize the right mix of channels and approaches to convert high quality demand into long-lasting profitable client relationships.
We combine several modern marketing practices including — design thinking, data insights, experimentation, growth hacking and smart technology — to help you grow your business.
We use customer-centric research methods such as buyer personas and journey mapping with process optimization, prototyping and experiments to design and build better marketing, sales and service experiences.
EMPATHIC. ADAPTIVE. DIGITAL FIRST.
Are the principles that guide our approach because they work for business and are expected from your customer.
Our Process.
We follow a 4-step process to crafting and executing a fresh strategy that positions your brand for success.
1.
INSIGHTS
First, we strive to understand your customers’ journeys, jobs-to-be-done, problems to solve, and what inspires them to action and loyalty. We dive into the why, who, what, where, when and how of your business to develop the right strategy that sets you apart.
We ask the right questions (starting with ‘why’) to generate fresh insights from your competitive space and best-in-class experiences in order to define the ‘ideal’ marketing experience for goal setting. We generate these insights through a combination of quantitative analytics review and qualitative generation of new formative insights focusing on what drives your customers journeys.
2.
ALLOCATION
With fresh insights, combined with best practices of what works well, we then set smart goals and priorities to build a modern marketing system tailored to your business with a high confidence of success and ROI. We look for growth hack opportunities to multiply limited resources.
This includes a strategic review, selection and implementation of marketing technology to build a strong digital presence and enable growth. We specialize in conversion-tuned, sales ready websites integrated with CRM / marketing automation to amplify your brand story and convert high-quality demand. From this foundation, we would layer on precision targeted paid and influencer media with offers matched to your ideal customer’s journey.
3.
LEARN
Once your system has liftoff, it’s time to start optimizing. We love using experiments to further tune the system using a combination of data signaling (flying on instruments) and instinctive judgment (flying on visuals). We connect the dots between inputs (digital activity) and outputs (business outcomes) in order to measure what matters most. We use data storytelling to make it easier for clients to understand and take action on the metrics.
4.
ADAPTATION
Even with the right approach and insights, a good strategy is adaptive to new opportunities and challenges that come along. We allow for flexibility and test into new opportunities, especially when budgets are lean. We look for ways to hack into growth using proven methods.
