Bevelroom Consulting / About Us

Who We Are

We are brand marketers, digital strategists and design thinkers who help service-based businesses find, engage, close and delight their ideal clients using customer-centric approaches.

About Us

Is your marketing and sales system delivering qualified leads and driving repeat business?

Traditional direct response marketing can certainly generate leads. But are they converting to new business and building your brand? If not, do you know why? If you are challenged with answering these questions, then it’s time to consider a customer-focused demand generation strategy.

We help startups and small service-based businesses find, engage, close and delight their ideal clients using customer-centric approaches. Our clients typically do not have a marketing team, and prefer not to work with agencies.

Our brand marketers, digital strategists and design thinkers employ best practices in demand generation and experience innovation to help professional service businesses build lasting and profitable client relationships. We are customer obsessed and digital first. We like to experiment and make decisions using data. We love to dive deep into businesses, find ways to optimize their performance, and drive change using a blend of strategic and design thinking, data-driven decision making and tactical empathy.

Industries

We have delivered impressive results in several industries, including healthcare, higher-ed, B2B, B2C, logistics and real estate, using first principles, experimentation, design innovation and data-driven methods.

EMPATHY. CONTEXT. ADAPTIVE. DIGITAL.

Are the principles that guide our approach because they work for business and are expected from your customer.

The Team

Christopher Bevel

principal Owner

Christopher is a marketer, strategist and experience innovator with experience in several industries including B2B services, healthcare, higher-ed and real estate.

After 14 years in corporate marketing, he formed Bevelroom Consulting to focus his passion for customer-centric marketing to help startups and small businesses.

Christopher loves to dive deep into businesses, find ways to optimize their performance, and drive change using a blend of strategic and design thinking, data-driven decision making and tactical empathy.

He has helped over a dozen brands drive millions of $ dollars in top-line growth, profitability, productivity, and improved customer experiences using first principles, experimentation, and customer-centric methods.

Expertise

Specialties:

Strategic planning, digital strategy and transformation, growth hacking
Brand and performance marketing, demand generation (B2C, B2B) CRM / marketing automation
Customer intelligence, market research, CX / UX, website CMS, app designProduct innovation and management
Process design / optimization, driving organizational changeAnalytics and data storytelling
Certified in product mgmt., UX design, inbound and email marketing

Marketing Tech:

CMS – WordPress, Drupal, Adobe
CRM / Marketing Automation – ActiveCampaign, HubSpot, Salesforce
SEO / Analytics / Local – Google Analytics, Google Tag Manager, Moz, SEMrush, Podium
PPC / SOCIAL – Facebook Ads Manager, Google Ads, LinkedIn Advertising, Hootsuite

Design / CX Experience:

Product Discovery
Contextual Inquiry
Journey Mapping
Service Design
Website / Mobile App Design
Usability Testing

How We Add Value

ADAPTABLE:

Combination of marketing, digital and design skills to find markets, envision solutions and drive results.

STRATEGIC THINKING:

Pragmatic, data-driven approaches to innovate and creatively solve problems in ambiguity.

CURIOSITY & COURAGE:

To ask the right questions and challenge the status quo.

KNOWLEDGE:

Business and technical expertise to be effective in a wide range of industries and businesses.

About Our Work

I was fortunate to have Chris lead many complex cross-channel Customer Experience projects ‬at FedEx. He is a change-agent and customer champion, using QDM and customer - focused data analytics to drive global initiatives, resulting in positive financial performance for the company and an improved experiences for the customer. He as expert level project management skills and superior knowledge in the area of digital marketing and CRM.

Chris is an analytical marketer with deep skills. He brings a customer-focused, metrics-minded strategic approach to his work and always keeps his eye on what is actionable and what will drive growth and overall brand reputation. He asks the right questions in the right ways to get at objective information and set priorities. I highly recommend him.

When Chris gets his hands on a digital marketing problem, you end up feeling sorry for the problem: he's tenacious, analytical and hugely passionate. Chris is a consummate professional, who brings all of the skills and expertise in digital marketing, creative thinking and data analysis to the table. Working with Chris is a rare combination to come across - a self-driven digital marketing guru with teamwork spirit and true grit.

Chris is a strong systems-thinker and collaborator. His interest in design thinking brought a new perspective and new capabilities to projects on which we worked together.

Chris is a savvy marketer who displays that ideal combination of planning and strategy with attention to detail and the ability to get things done. He has been a good partner to the central marketing team at the University of Illinois at Chicago as we have worked to push out new brand standards and consistent messaging. Chris is thoughtful, proactive and a real collaborator. He is a colleague in the truest sense of the word.

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