Who We Are
We are brand marketers, digital strategists and design thinkers who help service-based businesses find, engage, close and delight their ideal clients using customer-centric approaches.
Is your marketing and sales system delivering qualified leads and driving repeat business?
Traditional direct response marketing can certainly generate leads. But are they converting to new business and building your brand? If not, do you know why? If you are challenged with answering these questions, then it’s time to consider a customer-focused demand generation strategy.
We help startups and small service-based businesses find, engage, close and delight their ideal clients using customer-centric approaches. Our clients typically do not have a marketing team, and prefer not to work with agencies.
Our brand marketers, digital strategists and design thinkers employ best practices in demand generation and experience innovation to help professional service businesses build lasting and profitable client relationships. We are customer obsessed and digital first. We like to experiment and make decisions using data. We love to dive deep into businesses, find ways to optimize their performance, and drive change using a blend of strategic and design thinking, data-driven decision making and tactical empathy.
We have delivered impressive results in several industries, including healthcare, higher-ed, B2B, B2C, logistics and real estate, using first principles, experimentation, design innovation and data-driven methods.
EMPATHY. CONTEXT. ADAPTIVE. DIGITAL.
Are the principles that guide our approach because they work for business and are expected from your customer.
Christopher is a marketer, strategist and experience innovator with experience in several industries including B2B services, healthcare, higher-ed and real estate.
After 14 years in corporate marketing, he formed Bevelroom Consulting to focus his passion for customer-centric marketing to help startups and small businesses.
Christopher loves to dive deep into businesses, find ways to optimize their performance, and drive change using a blend of strategic and design thinking, data-driven decision making and tactical empathy.
He has helped over a dozen brands drive millions of $ dollars in top-line growth, profitability, productivity, and improved customer experiences using first principles, experimentation, and customer-centric methods.
- Strategic planning, digital strategy and transformation, growth hacking
- Brand and performance marketing, demand generation (B2C, B2B) CRM / marketing automation
- Customer intelligence, market research, CX / UX, website CMS, app designProduct innovation and management
- Process design / optimization, driving organizational changeAnalytics and data storytelling
- Certified in product mgmt., UX design, inbound and email marketing
- CMS – WordPress, Drupal, Adobe
- CRM / Marketing Automation – ActiveCampaign, HubSpot, Salesforce
- SEO / Analytics / Local – Google Analytics, Google Tag Manager, Moz, SEMrush, Podium
- PPC / SOCIAL – Facebook Ads Manager, Google Ads, LinkedIn Advertising, Hootsuite
Design / CX Experience:
- Product Discovery
- Contextual Inquiry
- Journey Mapping
- Service Design
- Website / Mobile App Design
- Usability Testing
How We Add Value
Combination of marketing, digital and design skills to find markets, envision solutions and drive results.
Pragmatic, data-driven approaches to innovate and creatively solve problems in ambiguity.
CURIOSITY & COURAGE:
To ask the right questions and challenge the status quo.
Business and technical expertise to be effective in a wide range of industries and businesses.