Specialized B2B Marketing
Strategy + Execution On-Demand
Are you a small-to-medium B2B service business struggling to break free from stalled growth, misaligned sales and marketing, or a scattershot approach to your marketing?
Random acts of marketing. They don’t work. Especially for B2B service businesses in very competitive markets.
We bring over 18 years of hands-on experience across marketing, sales, product management, experience design, and customer experience. I’ve worked with organizations in IT/tech services, healthcare, higher education, logistics, real estate, non-profit sectors, and beyond. My broad cross-industry perspective ensures that no matter your niche, you’ll benefit from innovative, customer-centric strategies that drive real revenue growth.
If you’re ready for a more customer-centric approach to growing your business, we can help.
Fractional CMO for B2B Services
Gain the benefits of strategic market guidance and hands-on execution at a fraction of the cost of hiring a full time marketer. With 20+ years of revenue growth experience in several industries, we can be your outsourced marketing department, or embed seamlessly with your current team.
Christopher Bevel
Owner and Principal Consultant
Christopher is a marketer, strategist and experience innovator with experience in several industries including B2B services, healthcare, higher-ed and real estate.
After 14 years in corporate marketing, he formed Bevelroom Consulting to focus his passion for customer-centric marketing to help startups and small businesses.
Christopher loves to dive deep into businesses, find ways to optimize their performance, and drive change using a blend of strategic and design thinking, data-driven decision making and tactical empathy.
He has helped over a dozen brands drive millions of $ dollars in top-line growth, profitability, productivity, and improved customer experiences using first principles, experimentation, and customer-centric methods.
Why Choose a Fractional CMO?
Strategic Marketing at a Fraction of the Cost
Hiring a full-time CMO doesn’t make sense for a lot of businesses.
Rather than committing to a full-time executive, partner with a seasoned fractional CMO who steps in right when you need it—no long-term hire necessary. I work directly with you and your team to:
Amplify
Your Story
Break through the noise with a sharper value proposition that resonates with your target market.
Build Your
Pipeline
Find and convert clients faster and close more deals with data-driven best practices.
Revenue Efficiency
Improve efficiency and quality with better data insights, automation, streamlined processes, measurement and team alignment.
Sharpen Your Value Proposition
Marketing Sales Alignment
Serve
Clients Better
Automate relationship management to save time and improve the client experience.
Customer-Centric Results in Several Industries
We have delivered impressive results in several industries, including IT services, cybersecurity, healthcare / health tech, biotech, SaaS, higher-ed, B2B, B2C, logistics and real estate, using first principles, experimentation, design innovation and data-driven methods.
IT Services / CyberSecurity
Life Sciences / Health Tech
Software / SaaS
Non-Profit
Higher Ed
Transportation / Logistics
Real Estate
Scientific Research
Brands We've Worked With
Featured Client Results
Our Approach: Customer-Centric Demand Generation
It is a commitment and a strategy to make and keep great brand promises that customers reward and that competitors cannot match.
Customer-centric demand generation is a mindset and a strategy. First, it is the recognition that your B2B customers have a lot more control and a new set of expectations about how they find and hire businesses like you (5 things every B2B business owner should know about their customers.)
With this new mindset, then it is time to make a strategic commitment to three things.
- Identifying and understanding your ideal customer (learn how to boost your customer IQ).
- Aligning your goals to customer success (get our playbook to building a customer-centric strategy).
- Changing the way you operate to take advantage of this opportunity (how to build a customer-centric sales funnel).
Why customer focus is your biggest source of competitive advantage.
Being customer centric isn’t just about being nice, it’s also smart business strategy. Why? Because it makes you more competitive. Your competitors can never know as much about your customers as you do, and a result, cannot use this knowledge (customer IQ) to gain an advantage over your business.
The more you know about your customers, the better you can deliver awesome experiences and build lasting, profitable relationships. No competitor can truly replicate your unique brand experience. And if the experience is outstanding, customers will reward you with more business.
A service business’s number one job is to make their clients successful.
In order to do this, you have to first identify and understand your customer – your ideal customer, who is your most valuable customer who seeks you out vs. you having to chase them. Your ideal customers are most likely to develop into long-lasting, profitable relationships that generate direct revenue and refer new clients.
Our playbook lays out the steps to begin making your service business more customer-centric.
What Our Clients Say
Have More Questions or Ready Hire Your Fractional CMO?
Get in touch for a free consult to discuss your business situation and how we can step in to help.
Learn more about our approach and get a tailored plan to:
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Develop a B2B demand generation strategy and system that produces results
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Make your sales funnel more customer-centric
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Build long-lasting customer relationships
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Measure, learn and adapt to optimize performance
