Traditional approaches to services marketing and sales can certainly generate leads. But are those
leads turning into long-lasting relationships that grow your business over the long-term?
Your ideal clients don’t want to be sold. They’re tired of spammy emails and a barrage of irrelevant ads and offers. They want to find answers to pressing questions on their own terms. They want to be listened to, helped and appreciated. They want an easy, enjoyable experience that caters to their unique needs and challenges.
Changing buyer expectations, digital innovation and new business models represent challenges for business owners who can’t keep up. And the rate of change is accelerating in the post-pandemic world. What hasn’t changed is this: service businesses thrive on relationships.