Digital Strategy Lessons from the $500M Sonos App Mistake

An app update erased $500M in Sonos’s market value and cost their CEO his job. Here are key lessons for leaders on aligning innovation with customer trust and cross-functional execution.

Customer Driven Growth in B2B: 4 Strategies for Retention and Expansion [With $ ROI Example]

A smart B2B growth strategy should commit as much to keeping customers as it does to acquiring them. Here are 4 strategies for retention and account expansion using a customer-centric approach.

Get In The Driver’s Seat of Your Customer Experience

Customer experience may be getting in the way of growing your business. The best way to find out and fix it is to experience it yourself.