A Customer-Centric Approach to Building an Ideal Customer Profile (ICP)

Defining and focusing your business efforts on ideal customers is important and hard at the same. A customer-focused ICP is an invaluable tool to prioritize your business resources and benefit customers at the same.

It’s Time for a More Customer-Centric Approach in B2B Services

B2B businesses that embrace a more customer-centric approach can tap into significant competitive advantage that most others are missing.