Why Brand Is the Undervalued Source of Growth for B2B Service Businesses [$ ROI Scenario + Checklist]

For most B2B service businesses, the brand is underutilized. A strong brand builds trust, reduces acquisition costs, solidifies market differentiation, and attracts high-value customers and investment. Learn how to balance brand and sales performance with examples and a practical checklist.

Digital Strategy Lessons from the $500M Sonos App Mistake

An app update erased $500M in Sonos’s market value and cost their CEO his job. Here are key lessons for leaders on aligning innovation with customer trust and cross-functional execution.