A healthy B2B client pipeline depends on forward looking metrics, e.g. leading indicators. Learn how to use leading KPIs and transform your sales strategy.
A smart B2B growth strategy should commit as much to keeping customers as it does to acquiring them. Here are 4 strategies for retention and account expansion using a customer-centric approach.
B2B businesses that embrace a customer-centric approach can tap into significant advantage that most competitors are missing. Here we share 7 actions to get it done, with examples, $ results.
Create Outstanding B2B Journeys That Generate Real Business Value / ROI [With Examples and Checklist]
One of the most important elements of a customer-centric business strategy is maximizing the potential of your customer’s journey. Get examples of how to do it and create real business value / ROI.
The core purpose of a B2B services business is to make clients successful, plain and simple. Adopting a customer-centric approach is the best path to get there.