A Customer-Centric Approach to Building an Ideal Customer Profile (ICP)
Defining and focusing your business efforts on ideal customers is important and hard at the same. A customer-focused ICP is an invaluable tool to prioritize your business resources and benefit customers at the same.
It’s Time for a More Customer-Centric Approach in B2B Services
The core purpose of a B2B services business is to make clients successful, plain and simple. Adopting a customer-centric approach is the best path to get there.
5 Things Every B2B Service Business Should Know About Their Customers
Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email Customer-centric B2B businesses know that understanding and solving for client needs is the key to building long-lasting relationships with the individuals they serve. They step outside of the business to talk to […]
Building a Customer-Centric Sales Funnel
Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email As a marketer and design thinker, I find myself frequently reconciling two ways of thinking about connecting a brand with its target customer. The first framework is the classic ‘sales funnel’ […]
Good Strategy Starts With Good Questions
Simply asking better questions is one of the most efficient ways of generating better insights, upon which great ideas, products, experiences and strategies are built. That’s why we start building strategy with asking good questions.