Is Your Value Proposition a Brilliant Diamond—or a Dull Rock?
Value propositions are the foundation of growth strategy, yet many don’t shine like they should. Here are some practical techniques to sharpen yours like facets of a diamond.
It’s Time for a More Customer-Centric Approach in B2B Services
The core purpose of a B2B services business is to make clients successful, plain and simple. Adopting a customer-centric approach is the best path to get there.
How to Boost Your Customer IQ
In the past, B2B websites didn’t have much of a job to do. They were just online brochures, window decorations that largely went un-noticed. The landscape of client development for service businesses has changed a lot in recent years.
5 Things Every B2B Service Business Should Know About Their Customers
Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email Customer-centric B2B businesses know that understanding and solving for client needs is the key to building long-lasting relationships with the individuals they serve. They step outside of the business to talk to […]
