7 Building Blocks for a Customer-Centric B2B Advantage [With Examples, $ Results]
B2B businesses that embrace a customer-centric approach can tap into significant advantage that most competitors are missing. Here we share 7 actions to get it done, with examples, $ results.
A Customer-Centric Approach to Building an Ideal Customer Profile (ICP)
Defining and focusing your business efforts on ideal customers is important and hard at the same. A customer-focused ICP is an invaluable tool to prioritize your business resources and benefit customers at the same.
It’s Time for a More Customer-Centric Approach in B2B Services
B2B businesses that embrace a more customer-centric approach can tap into significant competitive advantage that most others are missing.
How to Boost Your Customer IQ
Being customer-centric is a tremendous source of B2B competitive advantage. Start with boosting your customer IQ.
5 Things Every B2B Service Business Should Know About Their Customers
Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email Customer-centric B2B businesses know that understanding and solving for client needs is the key to building long-lasting relationships with the individuals they serve. They step outside of the business to talk to […]
Building a Customer-Centric B2B Sales Funnel
Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email As a marketer and design thinker, I find myself frequently reconciling two ways of thinking about connecting a brand with its target customer. The first framework is the classic ‘sales funnel’ […]