Digital Strategy Lessons from the $500M Sonos App Mistake
An app update erased $500M in Sonos’s market value and cost their CEO his job. Here are key lessons for leaders on aligning innovation with customer trust and cross-functional execution.
Get In The Driver’s Seat of Your Customer Experience
Customer experience may be getting in the way of growing your business. The best way to find out and fix it is to experience it yourself.
SEO Guide (and Checklist) for SMB Service Businesses
SEO is one of the most valuable and yet under utilized techniques to grow your business. In this guide and checklist, we’ve summarized what you should be working on to maximize search engine visibility.
Reimagined Experiences: A Crisis Silver Lining
Facebook-f Linkedin-in Twitter Envelope By Christopher Bevel When was the last time you bought a book on Amazon.com? I recently looked back on my Amazon orders and realized that I haven’t purchased an actual printed book (you remember those right?) in almost two years. Now, my order history is topped off with everything […]
Rapid Design Thinking
Facebook-f Linkedin-in Twitter Envelope By Christopher Bevel While at UIC College of Dentistry, I led a working session with a group of 8 people to brainstorm solutions on how the team can improve the experience around on-boarding new customers. The organization is an academic health center, or a “teaching hospital” where patients are […]
The Make it or Break it Moments
These are the key moments where brands need to focus on improving their customer experiences. These moments have real financial consequences and present great opportunity.