Good Strategy Starts With Good Questions

Good Strategy Starts With Good Questions

Simply asking better questions is one of the most efficient ways of generating better insights, upon which great ideas, products, experiences and strategies are built. That’s why we start building strategy with asking good questions.

What I Love About Brand Authenticity

What I Love About Brand Authenticity

Authenticity is about staying true to yourself. I believe this applies to businesses and people alike. Staying true to our values can sometimes be hard. Here are some tips to do it.

Brands I Love

Brands I Love

Here’s my short list of brands that never disappoint. I follow and learn from them. I buy their products as a loyal customer and advocate. I truly enjoy doing business with these brands because of their exceptional experiences, and how well they deliver on their brand promise.