Is Your Value Proposition a Brilliant Diamond—or a Dull Rock?
Value propositions are the foundation of growth strategy, yet many don’t shine like they should. Here are some practical techniques to sharpen yours like facets of a diamond.
How to Meet the Demands of Today’s B2B Buyer
Customer-centricity means putting your customer first and at the center of your business. This more empathetic approach to business involves developing a deep, iterative understanding of target customers for more personalized experiences and meaningful relationship building. For many B2B businesses, this can be a challenging shift in how to operate.
Good Strategy Starts With Good Questions
Simply asking better questions is one of the most efficient ways of generating better insights, upon which great ideas, products, experiences and strategies are built. That’s why we start building strategy with asking good questions.
What I Love About Brand Authenticity
Authenticity is about staying true to yourself. I believe this applies to businesses and people alike. Staying true to our values can sometimes be hard. Here are some tips to do it.
Brands I Love
Here’s my short list of brands that never disappoint. I follow and learn from them. I buy their products as a loyal customer and advocate. I truly enjoy doing business with these brands because of their exceptional experiences, and how well they deliver on their brand promise.
