Why Brand Is the Undervalued Source of Growth for B2B Service Businesses [$ ROI Scenario + Checklist]

For most B2B service businesses, the brand is underutilized. A strong brand builds trust, reduces acquisition costs, solidifies market differentiation, and attracts high-value customers and investment. Learn how to balance brand and sales performance with examples and a practical checklist.

Is Your Value Proposition a Brilliant Diamond—or a Dull Rock?

Value propositions are the foundation of growth strategy, yet many don’t shine like they should. Here are some practical techniques to sharpen yours like facets of a diamond.

Good Strategy Starts With Good Questions

Asking better questions is one of the most efficient ways of generating better insights and implementing more customer-centric strategies.

What I Love About Brand Authenticity

Authenticity is about staying true to yourself. I believe this applies to businesses and people alike. Staying true to our values can sometimes be hard. Here are some tips to do it.

Brands I Love

Here’s my short list of brands that never disappoint. I follow and learn from them. I buy their products as a loyal customer and advocate. I truly enjoy doing business with these brands because of their exceptional experiences, and how well they deliver on their brand promise.