5 Things Every B2B Service Business Should Know About Their Customers

How to Boost Your Customer IQ

Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email Customer-centric B2B businesses know that understanding and solving for client needs is the key to building long-lasting relationships with the individuals they serve. They step outside of the business to talk to […]

Building a Customer-Centric Sales Funnel

Building a Customer-Centric Sales Funnel

Share on facebook Share on linkedin Share on twitter Share on email Share on facebook Share on linkedin Share on twitter Share on email As a marketer and design thinker, I find myself frequently reconciling two ways of thinking about connecting a brand with its target customer. The first framework is the classic ‘sales funnel’ […]

How to Meet the Demands of Today’s B2B Buyer

Bevelroom Consulting Results

Customer-centricity means putting your customer first and at the center of your business. This more empathetic approach to business involves developing a deep, iterative understanding of target customers for more personalized experiences and meaningful relationship building. For many B2B businesses, this can be a challenging shift in how to operate.

B2B Blog Writing Best Practices for 2021

If you’re like most B2B business leaders, you’re probably investing more in content marketing in 2021.  Your blog should be a key component of this strategy. Here are the best practices you need to know for writing great blog articles.

Good Strategy Starts With Good Questions

Good Strategy Starts With Good Questions

Simply asking better questions is one of the most efficient ways of generating better insights, upon which great ideas, products, experiences and strategies are built. That’s why we start building strategy with asking good questions.