A Customer-Centric Approach to Building an Ideal Customer Profile (ICP)
Defining and focusing your business efforts on ideal customers is important and hard at the same. A customer-focused ICP is an invaluable tool to prioritize your business resources and benefit customers at the same.
It’s Time for a More Customer-Centric Approach in B2B Services
The core purpose of a B2B services business is to make clients successful, plain and simple. Adopting a customer-centric approach is the best path to get there.