Get In The Driver’s Seat of Your Customer Experience
Customer experience may be getting in the way of growing your business. The best way to find out and fix it is to experience it yourself.
How to Meet the Demands of Today’s B2B Buyer
Customer-centricity means putting your customer first and at the center of your business. This more empathetic approach to business involves developing a deep, iterative understanding of target customers for more personalized experiences and meaningful relationship building. For many B2B businesses, this can be a challenging shift in how to operate.
The Make it or Break it Moments
These are the key moments where brands need to focus on improving their customer experiences. These moments have real financial consequences and present great opportunity.
Brands I Love
Here’s my short list of brands that never disappoint. I follow and learn from them. I buy their products as a loyal customer and advocate. I truly enjoy doing business with these brands because of their exceptional experiences, and how well they deliver on their brand promise.
