A smart B2B growth strategy should commit as much to keeping customers as it does to acquiring them. Here are 4 strategies for retention and account expansion using a customer-centric approach.
Customer experience may be getting in the way of growing your business. The best way to find out and fix it is to experience it yourself.
These are the key moments where brands need to focus on improving their customer experiences. These moments have real financial consequences and present great opportunity.
Here’s my short list of brands that never disappoint. I follow and learn from them. I buy their products as a loyal customer and advocate. I truly enjoy doing business with these brands because of their exceptional experiences, and how well they deliver on their brand promise.